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Orla Kiely

Sponsored · Exhibit 01 · Dahlia Orange Hero

Dahlia Orange, from the first button to the last stitch of the evening.

Our Dahlia Orange pyjama set is a relaxed-fit shirt and trouser set, crafted from 100% cotton and digitally printed. Buy it and a FREE Eye Mask comes with it. Ends 11.10.2026, so choose your colour and add your mask.

Pick your free eye mask when you pick your pyjama set.

Pyjama Set - Dahlia Orange
Free eye mask. Ends 11.10.2026.

Bedtime, in Dahlia Orange

ORLAKIELY.COM

Free eye mask with pyjamas

Shop now
Format
Full-bleed photo
Persona
Gift buyers and self-gifters choosing nightwear for the colder months
Reason to buy
Free eye mask with pyjamas
Funnel stage
Bottom of funnel
Product
Pyjama Set - Dahlia Orange
Lands on
Landing page

Why it should work. A real offer with a real end date on a hero shot of the colour that leads the pyjama range.

Tests. Whether the free eye mask converts better than the print itself on a warm audience.

Orla Kiely

Sponsored · Exhibit 02 · Seven Owls Night Duty

Seven owls are on night duty, and they look good doing it.

Our Seven Owls Lavender pyjama set is 100% cotton, digitally printed for a crisp, true-to-colour finish. A relaxed-fit shirt and trouser set, made to be lived in season after season. Seven owls, one lavender colourway.

Lavender for the lazy mornings, too.

Pyjama Set - Seven Owls Lavender
Seven owls, one lavender set

100%

cotton, digitally printed

ORLAKIELY.COM

Seven Owls Lavender pyjamas

See the set
Format
Product hero
Persona
Print lovers who want nightwear with a little personality
Reason to buy
Cotton, digitally printed
Funnel stage
Middle of funnel
Product
Pyjama Set - Seven Owls Lavender
Lands on
Landing page

Why it should work. The fabric claim is the number on the picture, so the proof is visible before the copy is read.

Tests. Print-led hook against product-led hooks.

Orla Kiely

Sponsored · Exhibit 03 · Maeve Pink Chestnut

Fandango Pink meets Chestnut in one cardigan, and neither gives way.

Our Maeve Cardigan in Fandango Pink/Chestnut is 100% wool. Two colours, one cardigan. Find it under Jumpers & Cardigans in our Ready to Wear collection, right next to Bob and the rest of our Knitwear.

Meet Maeve, and her friends in Knitwear.

Maeve Cardigan - Fandango Pink/Chestnut
Pink and chestnut, one cardigan
  1. 1100% wool
  2. 2Fandango Pink/Chestnut
  3. 3Knitwear

ORLAKIELY.COM

Maeve Cardigan, 100% wool

Shop knitwear
Format
Product photo, ingredient chips
Persona
Knitwear lovers who dress in colour and layer on purpose
Reason to buy
Pure geelong wool
Funnel stage
Middle of funnel
Product
Maeve Cardigan - Fandango Pink/Chestnut
Lands on
Landing page

Why it should work. Numbered chips make the fabric and colourway scannable in one glance.

Tests. Spec chips against a lifestyle shot of the same cardigan.

Orla Kiely

Sponsored · Exhibit 04 · Bob Menu Card

Bob has three colourways. Choosing one is the hard part.

Our Bob Cardigan is 100% pure geelong wool. Dark Brown/Pink, Turmeric/Caramel or Olive/Oatmeal: three colour pairings, each one something you can build a whole outfit around. Pick the pairing that suits your wardrobe best.

Which Bob are you? Pick yours.

Bob, in three colourways

Bob Cardigan - Turmeric/Caramel

  • Bob Cardigan
  • 100% pure geelong wool
  • Turmeric/Caramel
  • Olive/Oatmeal
Bob Cardigan - Turmeric/Caramel

ORLAKIELY.COM

Bob Cardigan, geelong wool

Choose your Bob
Format
Menu-card split, product photo
Persona
Cardigan collectors who like a colour pairing with confidence
Reason to buy
Pure geelong wool
Funnel stage
Middle of funnel
Product
Bob Cardigan - Turmeric/Caramel
Lands on
Landing page

Why it should work. A menu card turns three colourways into a choice, which pulls viewers into picking one.

Tests. Whether colour choice drives more clicks than the wool claim.

Orla Kiely

Sponsored · Exhibit 05 · Owls Offer Card

Your new pyjamas arrive with an eye mask, free.

Our Pyjama Set in Seven Owls Lavender is 150.00 GBP, and a FREE Eye Mask comes with every Pyjama set purchase. Ends 11.10.2026. Shirt, trousers and a mask to go with them, all 100% cotton.

Choose your free eye mask when you buy the set.

Pyjama Set - Seven Owls Lavender
Free eye mask with every pyjama set

Buy pyjamas, get an eye mask

150.00 GBP

ORLAKIELY.COM

Pyjama set + free eye mask

Shop the offer
Format
Offer on product photo
Persona
Shoppers comparing nightwear who like a little extra in the box
Reason to buy
Free eye mask with pyjamas
Funnel stage
Bottom of funnel
Product
Pyjama Set - Seven Owls Lavender
Lands on
Landing page

Why it should work. Seal plus price puts the whole offer on the picture for people ready to buy.

Tests. Price shown against price hidden on the same offer.

Orla Kiely

Sponsored · Exhibit 06 · Eye Mask Trio

Three eye masks, three prints, one very easy decision.

Our Eye Masks come in Solid Stem Khaki, Seven Owls Lavender and Dahlia Orange. Each is 100% cotton, digitally printed, so the print stays crisp from the first night to the hundredth.

Collect all three, or give one away.

Solid Stem Khaki

Solid Stem Khaki

Seven Owls Lavender

Seven Owls Lavender

Dahlia Orange

Dahlia Orange

Khaki, lavender or Dahlia Orange

100% cotton, digitally printed

ORLAKIELY.COM

Cotton eye masks

Pick a mask
Format
Three-photo collage
Persona
Print fans who like small gifts with real personality
Reason to buy
Cotton, digitally printed
Funnel stage
Middle of funnel
Product
Eye Mask - Dahlia Orange
Lands on
Landing page

Why it should work. A three-photo collage shows the full colour range in one thumb-stop.

Tests. Range view against a single hero for the eye mask.

Orla Kiely

Sponsored · Exhibit 07 · Axis Bundle Offer

The Axis backpack and its Beta pouch, bundled together.

Our Axis Backpack & Beta Pouch Bundle in Dolly Mixture Multi is 157.50 GBP, down from 175.00. Save 10% when you buy the bundle. Main fabric and lining are both 100% recycled polyester.

Bundle the pair and save. It is that simple.

Claim to confirm with brand: Confirm bundle photo with brand

Axis Backpack & Beta Pouch Bundle - Dolly Mixture Multi
Save 10% when you buy the bundle

Backpack plus pouch, save 10%

157.50 GBP (was 175.00)

ORLAKIELY.COM

Axis Backpack & Pouch Bundle

Get the bundle
Format
Offer on product photo
Persona
Backpack shoppers who want the pouch to match the bag
Reason to buy
Bundle and save
Funnel stage
Bottom of funnel
Product
Axis Backpack & Beta Pouch Bundle - Dolly Mixture Multi
Lands on
Landing page

Why it should work. The struck-through price and the saving give a bottom-of-funnel buyer a clear reason to act.

Tests. Bundle saving against a single-product ad.

Orla Kiely

Sponsored · Native 01 · Winter List Notes

My winter list, written in my notes app at midnight.

Pyjamas I can live in, check. Our Dahlia Orange set is a relaxed-fit shirt and trouser set, 100% cotton, digitally printed. And a FREE Eye Mask comes with it, ends 11.10.2026. Some lists write themselves.

Add yours to the list.

Pyjama Set - Dahlia Orange

Notes

Winter list: pyjamas, obviously

  • Pyjamas I can live in
  • 100% cotton, digitally printed
  • Free eye mask with the set
  • Dahlia Orange, obviously

ORLAKIELY.COM

Dahlia Orange pyjama set

Shop pyjamas
Format
Notes app over product photo
Persona
Planners who list what they need before the season turns
Reason to buy
Cotton, digitally printed
Funnel stage
Middle of funnel
Product
Pyjama Set - Dahlia Orange
Lands on
Landing page

Why it should work. A phone note reads like a person, not a brand, so it survives the scroll.

Tests. Native notes format against the polished hero shot of the same set.

Orla Kiely

Sponsored · Native 02 · Tomato Wall Chat

Is a tomato wallpaper too bold for my hall?

Our Linear Stem Tomato Wallpaper Sample is A4 sized. Hold the bold, graphic scale up to your own wall, retro and modern at the same time, before you commit to a full roll. Then you will know.

Order a sample first.

Flatmate

Tomato wallpaper, tested on your wall

Linear Stem Tomato Wallpaper - Sample

Order a sample first. A4 sized, and you can hold it up to your wall.

Fine. Ordering the tomato one.

ORLAKIELY.COM

Order a wallpaper sample

Order a sample
Format
Message thread with photo
Persona
Renters and decorators nervous about bold wallpaper
Reason to buy
Try a wallpaper sample
Funnel stage
Top of funnel
Product
Linear Stem Tomato Wallpaper - Sample
Lands on
Landing page

Why it should work. The fear of committing to a bold print is the real objection, and a chat voices it.

Tests. Objection-first hook against a pattern-first hook.

Orla Kiely

Sponsored · Native 03 · Khaki Or Orange

Settle this: khaki or Dahlia Orange?

Our Pyjama Set comes in Solid Stem Khaki and Dahlia Orange, both 100% cotton, digitally printed. Vote with your thumb, then pick a free eye mask to go with the set. Ends 11.10.2026. We will wait.

Tell us which one you would wear.

Solid Stem Khaki
Dahlia Orange

Khaki or orange tonight?

Solid Stem KhakiDahlia Orange

ORLAKIELY.COM

Khaki or orange pyjamas

Pick yours
Format
Stories poll
Persona
Pyjama shoppers who cannot choose between a neutral and a bright
Reason to buy
Cotton, digitally printed
Funnel stage
Top of funnel
Product
Pyjama Set - Solid Stem Khaki
Lands on
Landing page

Why it should work. A poll invites a tap before any sell, and the winning colour shows what to push.

Tests. Which colourway earns the most votes and clicks.

Orla Kiely

Sponsored · Native 04 · Sunday Pink Cardigan

Camera roll, Sunday: the pink cardigan again.

Our Maeve Cardigan in Fandango Pink/Chestnut is 100% wool, and it keeps turning up in the photos that matter. Two colours, one cardigan, easy to wear and hard to take off.

Meet Maeve, in Fandango Pink.

Maeve Cardigan - Fandango Pink/Chestnut
RecentsSunday
late afternoon
Edit

Sunday, late afternoon, same cardigan

ORLAKIELY.COM

Maeve Cardigan, Fandango Pink

Shop Maeve
Format
Camera-roll share
Persona
Women who reach for the same favourite knit every weekend
Reason to buy
Pure geelong wool
Funnel stage
Top of funnel
Product
Maeve Cardigan - Fandango Pink/Chestnut
Lands on
Landing page

Why it should work. A camera roll share feels personal, so a knit becomes a favourite rather than a product.

Tests. Roll-share format on a cold audience.

Orla Kiely

Sponsored · Exhibit 08 · Tomato Stem Wall

Add a 1960's touch to your home.

Our iconic Linear Stem wallpaper in Tomato is an Orla Kiely must-have: bold, graphic scale that is both retro and modern. A roll is 52cm x 10m, uncoated non-woven, and you paste the wall.

Start with a sample, then go full wall.

Linear Stem Tomato Wallpaper - 52cm x 10m

Tomato stems, floor to ceiling

ORLAKIELY.COM

Linear Stem Tomato wallpaper

See the wallpaper
Format
Full-bleed photo
Persona
Home decorators drawn to retro prints on a big scale
Reason to buy
Try a wallpaper sample
Funnel stage
Middle of funnel
Product
Linear Stem Tomato Wallpaper - 52cm x 10m
Lands on
Landing page

Why it should work. A full-bleed wall shot sells the scale, which is the point of the print.

Tests. Wallpaper as an entry product against bags and clothing.

Orla Kiely

Sponsored · Meme 01 · Stamp Versus A4

Sample day: choose wisely.

Our Giant Linear Stem Tomato Wallpaper Sample is A4 sized, so you can hold the bold, graphic print up to your own wall before ordering a full roll. Paste the wall when you are ready to go bigger.

Order one of our samples.

Hold the print up to your wall

Drake Hotline Bling meme about Orla Kiely

A wallpaper swatch the size of a stamp

An A4 sized sample you can hold to the wall

Orla Kiely

ORLAKIELY.COM

Giant Linear Stem sample

Order a sample
Format
Meme template, product swapped in
Persona
Wallpaper shoppers who want to see colour in their own light
Reason to buy
Try a wallpaper sample
Funnel stage
Top of funnel
Product
Giant Linear Stem Tomato Wallpaper - Sample
Lands on
Landing page

Orla Kiely

Sponsored · Meme 02 · Free Mask Distraction

We know why you are really here.

Buy a Pyjama set and a FREE Eye Mask comes with it. Our pyjamas come in Seven Owls Lavender, Solid Stem Khaki and Dahlia Orange, all 100% cotton, digitally printed. Ends 11.10.2026.

Choose your free eye mask.

Came for pyjamas, stayed for the mask

Distracted Boyfriend meme about Orla Kiely

The free eye mask

Me, here for the pyjamas

My plain old bedtime routine

Orla Kiely

ORLAKIELY.COM

Free eye mask, pyjama set

Shop the offer
Format
Meme template, product swapped in
Persona
Pyjama browsers who love a freebie as much as a print
Reason to buy
Free eye mask with pyjamas
Funnel stage
Top of funnel
Product
Eye Mask - Seven Owls Lavender
Lands on
Landing page

Orla Kiely

Sponsored · Meme 03 · Impossible Pyjama Choice

Pyjama decisions are not easy around here.

Our Pyjama Set comes in Solid Stem Khaki, Seven Owls Lavender and Dahlia Orange. Each is a relaxed-fit shirt and trouser set in 100% cotton, so the only hard part is choosing which one to wear first.

Take your time. Take the eye mask.

Three pyjamas, one impossible choice

Two Buttons meme about Orla Kiely

Solid Stem Khaki pyjamas

Seven Owls Lavender pyjamas

Me, with Dahlia Orange also open

Orla Kiely

ORLAKIELY.COM

Pick your pyjama set

Choose yours
Format
Meme template, product swapped in
Persona
Indecisive pyjama shoppers who like all the colours
Reason to buy
Cotton, digitally printed
Funnel stage
Top of funnel
Product
Pyjama Set - Solid Stem Khaki
Lands on
Landing page

Orla Kiely

Sponsored · Meme 04 · Cardigan Brain

Levels of cardigan enlightenment.

Our Bob Cardigan in Turmeric/Caramel is 100% pure geelong wool. It sits at the top of the cardigan ladder, and it comes in Dark Brown/Pink and Olive/Oatmeal too. Climb all the way up.

Reach the top rung.

Cardigan, wool cardigan, geelong wool

Expanding Brain meme about Orla Kiely

A cardigan

A wool cardigan

100% pure geelong wool

Bob, in Turmeric/Caramel

Orla Kiely

ORLAKIELY.COM

Bob Cardigan, pure geelong

Shop Bob
Format
Meme template, product swapped in
Persona
Knitwear fans who like their wool specific
Reason to buy
Pure geelong wool
Funnel stage
Top of funnel
Product
Bob Cardigan - Turmeric/Caramel
Lands on
Landing page

Orla Kiely

Sponsored · Meme 05 · Second Bag Sign

Free shipping starts over £150.

We offer free shipping on all orders over £150. Pair our Reversible Puffy Tote in Solid Stem Khaki and Fern with a Puffy Large Wash Bag or a laptop sleeve and see where your basket lands.

Free shipping, all orders over £150.

Claim to confirm with brand: Confirm photo matches the tote

Free shipping over £150

Change My Mind meme about Orla Kiely

Free shipping over £150 makes the second bag a good idea

Orla Kiely

ORLAKIELY.COM

Free shipping over £150

Build your basket
Format
Meme template, product swapped in
Persona
Bag shoppers building a basket and weighing delivery
Reason to buy
Free shipping over £150
Funnel stage
Bottom of funnel
Product
Reversible Puffy Tote - Solid Stem Khaki and Fern
Lands on
Landing page

Orla Kiely

Sponsored · Meme 06 · Mailing List Tuxedo

Some emails are worth opening.

Sign up to our mailing list for first access to new collections and new season collaborations, and get 10% off your first order with us. Maybe start with a Maeve Cardigan in Fandango Pink/Chestnut.

Sign up, then shop.

Sign up, get 10% off

Tuxedo Winnie The Pooh meme about Orla Kiely

Signing up for the mailing list

Signing up and getting 10% off your first order

Orla Kiely

ORLAKIELY.COM

10% off your first order

Sign up
Format
Meme template, product swapped in
Persona
First-time visitors browsing before they commit
Reason to buy
First order discount
Funnel stage
Middle of funnel
Product
Maeve Cardigan - Fandango Pink/Chestnut
Lands on
Landing page

Photography and product names belong to Orla Kiely. Every ad lands on a page in this package. Memes use real, recognizable templates with Orla Kiely product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.